Technology on Customer Satisfaction in Hospitality †Free Samples

Question: Discuss about the Technology on Customer Satisfaction in Hospitality. Answer: Introduction: This particular section of the paper is used to highlight the procedure which is to be undertaken by the particular researcher in order to get a proper understanding regarding the nature of the search and its possible implications. Hospitality industry is an ever changing and an emerging market which is developing with regard to the trends in the outside world as also with the technological advancements. It is crucial to understand the impact of technology utilisation on the satisfaction of the clients. This is possible through a thorough data collection and he interpretation of the findings and thereby concluding on the said topic. The impact of technological advancement and the utilization of the procedures in the lives of the employees need to be understood in the particular research paper. For this a proper method of data collection is utilized and the results are interpreted for further study. Research Methods: This section discusses the method of data collection utilized in the research and the sampling technique which has been adopted for the same. The research aims to collect data which are qualitative in nature. This particular case focuses on the collection of qualitative data as it aims to understand the viewpoint of the participant in the survey. Basically qualitative study aims to convey the fact behind why people have certain feelings and thoughts. Qualitative analysis might take place in a variety of contexts. In this particular case the hospitality industry was considered and the impact of the use of technology on client satisfaction in the industry was considered. The role of the researcher in the qualitative research is to actually understand the thoughts and feelings of the participants of the study. The task is not easy as it requires asking people to speak about things which might be extremely personal. At times the experiences which they have to share might be difficult. The analysis of the thoughts, opinions and feeling of the people might help provide a basis for a future stand-alone qualitative study which might assist researchers to bring out suitable survey instruments for proper use in a quantitative study. Sampling Technique: In the case of this particular research the method adopted is the collection of primary data. Primary sources of data are considered to be much more reliable than secondary sources of data as the respondent themselves state their opinions on a particular topic. The sampling technique adopted here is that of qualitative sampling. The main person in the interview method is the researcher himself or herself. There needs to a level of technical competence which needs to be maintained at the time of conducting the interview. Previous knowledge and personal bias needs to be eliminated at the time of conducting a particular interview (Kelly, Bourgeault Dingwall, 2010). There are four major types of qualitative sampling techniques which can be adopted at the time of conducting a research namely purposeful sampling, convenience sampling, quota sampling and snowball sampling. In case of purposeful sampling, also known as selective sampling, the qualitative researchers use to recruit participants who are capable of providing in depth and detailed information regarding the phenomenon under study. The study can be extremely subjective and determined by qualitative researcher generating the qualifying criteria. There are primarily three major types of research interviews namely structured, semi-structured and unstructured. Structured interviews are essentially verbally administered questionnaires where there are a set of pre-set and predetermined questions with either little or no variation and no further scope for follow up questions, for responses which require a further amount of elaboration. Unstructured interviews on the other hand do not reflect any pre-conceived theories or ideas and these interviews are performed with either little or no amount of organisation. Such interviews are easy going and start with basic information and can be moulded in a manner to suit the needs of the interview which help in eliciting suitable information. However unstructured interviews are time consuming and difficult to manage and offer little guidance previously as to how to proceed with the interview. It often happens that the interviewers find it difficult to proceed with the interview and often the participants also find it to be confusing. The interviewers need to be properly trained in order to conduct such interviews (Thomas Magilvy, 2011). In this particular research topic qualitative method of research had been chosen as qualitative methods of research help in providing a deeper understanding of social phenomenon than those which would be obtained from purely quantitative sources. Interviews are appropriate when little is already known about the phenomenon of study but detailed insights are required from the participants. Data Collection: In this particular study, a particular supervisor of a hotel had been selected and had been interviewed on his ideas and perceptions on the topic of the research being conducted. The interview method selected in this particular case was that of unstructured open-ended interview. There were questions which were asked to the supervisor to understand his views on the particular topic of the impact of the use of technology on client satisfaction in the hospitality industry. Thus the data collected in this particular research were therefore qualitative and primary by nature. An unstructured interview was conducted with the supervisor of a hotel in order to understand his viewpoints on the particular topic (Patton, 2002). The coding technique was applied in the analysis of this particular research. Open coding comprises of the distinct concepts as well as categories in which the data collected can be broken down. This subdivisions help in forming the basic points for the developments of the analysis. Basically the data was broken down into first level concepts or categories. Open coding comprises of the distinct concepts as well as categories in which the data collected can be broken down. This subdivisions help in forming the basic points for the developments of the analysis. Basically the data was broken down into first level concepts or categories. In this case, the supervisor whose interview was taken was broken down under several sub headings which helped provide directions for further analysis. The points which the supervisor mentioned in his interview were considered for further elaborative analysis. The concepts or issues which were collected from the interview were further arranged into headings and sub-headings for future implications and relevance. After the open coding had been considered, it was followed by axial coding which helped in the identification of the relationships in the among the open codes. The subsequent steps of open and axial coding helped in making the analysis complete overall (Qu Dumay, 2011). Ethical Consideration: Ethical considerations of the interview were maintained in the sense that the name of the supervisor who was interviewed was not mentioned in the interviewed. The supervisor was made to sign on an agreement on which it was mentioned that these personal details would not be disclosed. The ethical considerations of keeping the identity of the interviewee a secret in this respect were maintained. The limitation of this study is the lack of sufficient data. Interviewing one supervisor is not enough for the relevant conclusions to be made about the research topic. It is desirable to conduct more interviews of influential individuals of the hospitality industry in order to reach a valid conclusion regarding the research topic of interest. Conclusion: There are several better ways in which the analysis can be much more convenient and easy to use. Fuelled by the technological advancement and immense power of the internet of things, the consumer expectations with respect to the hospitality industry are growing. This is particularly true with respect to the hospitality industry. Technology is bound to mean an easy life for the consumers and therefore there is a huge appetite for this sort of a lifestyle. Facilities like the automatic check in and check-out facilities, improved facilities at the hotels all benefit the hospitality industry as a whole resulting in a large inflow of customers. There are much further developments to be made in the industry with respect to the advancements of technology and this can be done better in as the considerations from the viewpoints of the supervisors are taken into consideration. Better and much more efficient techniques need to be adopted and the procedures need to be developed to make the hospi tality industry better in view of technological advancements. References and Bibliography: Acharya, A. S., Prakash, A., Saxena, P., Nigam, A. (2013). Sampling: Why and how of it.Indian Journal of Medical Specialties,4(2), 330-333. Glaser, B. G., Strauss, A. L. (1967). The discovery of grounded theory: strategies for qualitative research. New Brunswick, N.J.: Transaction Publishers. Kelly, S. E., Bourgeault, I., Dingwall, R. (2010). Qualitative interviewing techniques and styles.The Sage handbook of qualitative methods in health research, 307-326. Lincoln, Y. S., Guba, E. G. (1985). Naturalistic Inquiry. Newbury, CA: SAGE Publications. Patton, M. Q. (2002). Qualitative Research and Evaluation Methods (Vol. 3). Thousand Oaks, C.A.: Sage Publications. Qu, S. Q., Dumay, J. (2011). The qualitative research interview.Qualitative research in accounting management,8(3), 238-264. Spradley, J. P. (2003). Qualitative Approaches to Criminal Justice: Perspectives from the Field. Thousand Oaks, C.A.: Sage Publications. Thomas, E., Magilvy, J. K. (2011). Qualitative rigor or research validity in qualitative research.Journal for specialists in pediatric nursing,16(2), 151-155.